Master the difference between benchmarking your content and finding coverage opportunities
Overview
Orvi AI Briefs are designed to help you answer two different strategic questions:
- How do I beat my competitors? (On-Site Strategy)
- Who should I pitch my story to? (Off-Site Strategy)
To do this, the Brief divides content into two distinct scopes: On-Site and Off-Site.
The Two Content Scopes
1. On-Site (Owned Strategy)
“Who is winning with this content format right now?”
The On-Site view is your Benchmark. It shows you the entire competitive landscape for a specific content type (e.g., “Blog Post”).
- What you see: Everyone. This includes You, your Direct Competitors, and Publishers.
- The Data: We look for any domain where the cited URL matches the content type (e.g.,
url_type = 'BLOG_POST').
- The Goal: To show you the standard you need to beat. If a competitor or a major publisher is ranking with a blog post, you need to know about it so you can create better content on your own site.
2. Off-Site (Editorial Strategy)
“Which 3rd-party publishers should I pitch?”
The Off-Site view is your Outreach List. It filters the data to show only potential partners and media outlets.
- What you see: Only Editorial domains (News, Magazines, Niche Blogs). It explicitly hides Corporate and E-commerce sites (including you and your competitors).
- The Data: We look for domains classified as
EDITORIAL in our database.
- The Goal: To give you a clean list of media outlets to contact for PR, guest posts, or reviews. You don’t want to see your competitors here; you want to see the publishers who write about your category.
Example: The “Blog Post”
Let’s look at how the same category (“Blog Post”) gives you different insights in each view.
In On-Site View (Benchmark)
You select “Blog Post”. You see:
- Your Brand (e.g.,
yourbrand.com)
- Competitor A (e.g.,
competitor.com)
- Publisher B (e.g.,
industry-news.com)
Insight: “My competitor competitor.com is ranking #2 for blog posts about ‘project management software’. I need to update my own blog post to outperform them.”
In Off-Site View (Outreach)
You select “Blog Post” (under Editorial). You see:
- Publisher B (e.g.,
industry-news.com)
- Publisher C (e.g.,
tech-reviews.net)
- (Competitors are hidden)
Insight: “I see industry-news.com writes a lot of blog posts about this topic. I should reach out to their editor for a feature or a guest post.”
Summary Comparison
| On-Site (Owned) | Off-Site (Editorial) |
|---|
| Primary Question | ”Who defines the standard?" | "Who can I partner with?” |
| Domains Shown | All Types (You, Competitors, Media) | Editorial Only (News, Magazines, Blogs) |
| Best For | Content Creation & SEO | PR, Outreach & Backlinks |
| Action | ”Write a better post" | "Send an email pitch” |
How to use this data
- Check On-Site first. See if you or your competitors are dominating the conversation. If a specific format (like “Listicle” or “Comparison”) is winning, you should probably create that content on your site.
- Switch to Off-Site. Once you have your content strategy, look for amplification. Identify the publishers in the Off-Site view and contact them to get your brand mentioned in their content.
Last modified on February 18, 2026
